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Let cookie guru Bridget Edwards guide you through more than 60 delicious cookie-decorating designs for every occasion and holiday, from luscious springtime daisies to spooky spider webs to personalized birthdays. Cookie dough and royal icing recipes are included, and every iced design features easy-to-follow instructions and step-by-step photos. Five guest-star baker-bloggers each share a special decorating technique: Amanda Rettke of i am baker, Marian Poirer of Sweetopia, Gail Dosik of One Tough Cookie, Meaghan Mountford of The Decorated Cookie, and Callye Alvarado of The Sweet Adventures of Sugarbelle.

• Sales Rank: #265942 in Books
• Published on: 2012-10-02
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x 8.50" w x .75" l, 1.35 pounds
• Binding: Paperback
• 160 pages

Review
“I don't think there's a cookie decorating manual that's better than this one...Informative, helpful, easy-to-understand...and everything is presented in such a simple, straightforward way. If you're looking for a cookie decorating bible to take you into the holiday season, I highly recommend this one!” --Ree Drummond, The Pioneer Woman “Such a cute book and such a useful resource for cookie baking enthusiasts and those who would like to learn how to make those cookies that you see in bakery cases!” --Recipe Girl “It's such a beautiful book with big, glossy images. You'll have no trouble creating cookie masterpieces with her clear instructions and tips for success!” --Sprinkle Bakes

About the Author
Bridget Edwards has been decorating cookies for more than a decade and eating them for as long as she can remember.  A self-taught cookie decorator, Bridget started the blog Bake at 350, bakeat350.blogspot.com, in 2007 to share the secrets of cookie decorating through easy to follow step-by-step tutorials. Her cookies have been featured on MarthaStewart.com, Texas Live Magazine, FoodGawker, and The Official Star Wars Blog.  In 2010, she was thrilled to host a cookie decorating workshop with Ree Drummond, The Pioneer Woman. Bridget lives in Texas with her husband, son, and two kitties.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Fabulous for beginner cookie decorators & bakers!
By Sarah N Austin
I checked this out from my local library and knew after making The vanilla almond recipe I had to have this book permanently. The decorating ideas are adorable and creative. Her step by step instructions make cookie decorating much easier for a beginner. Decorating cookies is NOT easy, but this book makes it as easy as it can be.

2 of 2 people found the following review helpful.
Good Looking Cookies
By mscraftie56
The book has good ideas for decorating some sugar cookies I've made in the past. I thought it would be a good buy for the ideas and it was. Haven't used it much though but glad I purchased it. Very colorful book. Quick delivery. Good price. I probably would buy another by this author, just haven't looked.

3 of 3 people found the following review helpful.
My new cookie addiction dream come true
By IcingIsMyCrayon
This is the best cookie decorating book, filled with good practical step by step with photos. Answered some of my questions about technique (how to keep dark colors from bleeding into light ones), and contains the best sugar cookie recipes I have tried; so many compliments and appreciative giftees! Buy this book! You will be glad you did - I sent cookies to Djabouti (yup, real country) for my grandson in the Army - 3 weeks later and they arrived intact and delicious. Cookies don't go stale if kept airtight.

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• Published on: 1600
• Binding: Paperback

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[M610.Ebook] PDF Download Political Economy, Public Policy and Monetary Economics: Ludwig von Mises and the Austrian Tradition (Routledge Studies in the History of E

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Austrian economist, Ludwig von Mises, was one of the most original and controversial economists of the 20th century, both as a defender of free-market liberalism and a leading opponent of socialism and the interventionist-welfare state. He was both the grant designer of a political economy of freedom and a trenchant, detailed critic of government regulatory and monetary policies in the first half of the 20th century.

This fascinating book explores the cultural currents of anti-Semitism in Austria before and after the First World War that Mises confronted as an Austrian Jew; his analysis of Austria-Hungary’s establishment of a gold standard; Mises’ multi-sided activities in the years after the World War I in stemming a hyperinflation, opposing government fiscal mismanagement, and resisting misguided policies during the Great Depression; and his analysis of how Europe plunged into World War II and the policies to restore freedom and prosperity in the post-war period. It also discusses the confrontation between the Austrian Economists and the Keynesians over the causes and cures for the Great Depression, as well as how Mises’ "Austrian" approach to money and the business cycle contrasted with both the ideas of Joseph A. Schumpeter and the Swedish Economists of the interwar period.

This volume breaks new ground in placing Ludwig von Mises’ many original views on political economy, public policy and monetary economics in the historical context of his time, especially during the interwar period when he was a senior economic analyst for the Vienna Chamber of Commerce and after his arrival in America during World War II. The book will therefore be of interest to students and researchers in monetary economics, political economy, expectations theory and the market process, and the history of economic thought.

• Sales Rank: #6650246 in Books
• Published on: 2010-02-01
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x 1.00" w x 6.20" l, 1.55 pounds
• Binding: Hardcover
• 384 pages

Review

"Given the current global economic crisis, with its origins in a credit crisis, and the failure of modern macroeconomics to provide an adequate theory for the links between the credit markets and the economy, the economics profession badly needs new insights into the role of credit and expectations in causing economic fluctuations. It could learn from the ideas and policy recommendations of those economists who lived through the Great Depression. Von Mises was one of those great economists. This book is a welcome invitation to examine the ideas of von Mises and the Austrian school on such vitally important subjects."

Jagdish Handa, McGill University

"In an era in which we are seeing increased interest in studying economic theorists from the Great Depression, Ebeling has done a great service in writing a fresh work on a figure who has been greatly neglected in recent years. Ludwig von Mises merits more attention whether one ultimately agrees with him or not."

James E. Hartley, Mount Holyoke College

About the Author

Richard M. Ebeling is Professor of Economics at Northwood University in Midland, Michigan.

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The 2nd edition of Principles of External Auditing provides a comprehensive introduction to the principles and practice of external auditing in the UK. It describes and explains, in non-technical language, the nature of the audit function and the principles of the audit process.

It covers UK and International auditing standards and relevant statute and case law and explains the fundamental concepts of auditing and takes the reader through the various stages of the audit process. It also discusses topical aspects of auditing such as legal liability, audit risk, quality control, and the impact of information technology. This new edition has been thoroughly updated throughout to include new processes and regulations, new legislation and changing practices. It also includes new sections on: environmental audit, internal audit, the expectations gap and knowledge of the business and uses the UK and International Auditing Standards.

• Sales Rank: #4910869 in Books
• Published on: 2003-03-31
• Original language: English
• Number of items: 1
• Dimensions: 9.65" h x 1.32" w x 6.65" l,
• Binding: Paperback
• 622 pages

From the Back Cover
Principles of External Auditing has become established as one of the leading textbooks for students studying auditing in the United Kingdom and Ireland. Striking a careful balance between theory and practice, the book describes and explains, in non-technical language, the nature of the audit function and the principles of the audit process. Principles of External Auditing is a valuable source of reference for students, practitioners, academics and laypersons alike and it also provides an ideal foundation course for those taking auditing courses at university or for professional examinations.

The book covers both UK and International Auditing Standards and relevant statute and case law. It explains the fundamental concepts of auditing and takes the reader through the various stages of the audit process. It also discusses topical aspects of auditing such as legal liability, audit risk, quality control, and the impact of information technology.

This new edition of the text has been thoroughly revised and new chapters have been provided on the conceptual framework, internal auditing and environmental audits.

Other notable features of this second edition include:

• All regulatory material has been updated, e.g. new material has been provided on corporate governance.
• New sections have been added covering the audit expectation-performance gap, new audit methodologies and knowledge of the business.
• The latest developments in legal liability - and how to avoid it - have been covered.

About the Author
Brenda Porter BSc (Hons, Geog), BBS, PhD, FCA (NZ), CA (Scot), FCIS, Cert Ed is Reader in Accounting at Warwick Business School.

Jon Simon BSc (Hons, Econ), MA, MBA, FCA is Lecturer in Accounting and Finance at the University of Hull Business School.

David Hatherly BSc (Hons, Econ), Macc, FCA is Professor of Accounting at the University of Edinburgh Management School.

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• Published on: 2010-04-06
• Binding: Hardcover

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[U687.Ebook] PDF Ebook The Writer's Workplace with Readings: Building College Writing Skills (Basic Writing), by Sandra Scarry, John Scarry

PDF Ebook The Writer's Workplace with Readings: Building College Writing Skills (Basic Writing), by Sandra Scarry, John Scarry

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The Writer's Workplace with Readings: Building College Writing Skills (Basic Writing), by Sandra Scarry, John Scarry

PDF Ebook The Writer's Workplace with Readings: Building College Writing Skills (Basic Writing), by Sandra Scarry, John Scarry

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For more than 20 years, THE WRITER'S WORKPLACE has served the needs of more than half a million two-and four-year students as they have worked their way toward rewarding careers in a variety of fields. Sandra Scarry and John Scarry present writing instruction in a clear and inviting form, with step-by-step explanations to help build and maintain students' confidence in their writing. The result of many years of classroom teaching and research, this comprehensive and time-tested resource reflects the authors' understanding that students are unique individuals, with diverse backgrounds and interests that must be accounted for as they engage in the writing process.

• Sales Rank: #652230 in Books
• Published on: 2010-01-01
• Original language: English
• Number of items: 1
• Dimensions: 1.10" h x 9.20" w x 10.60" l, 3.30 pounds
• Binding: Spiral-bound
• 784 pages

Review
"The Writer's Workplace is a user-friendly text that has a favorable format for developmental or curriculum students. The layout of the text is awesome and very beneficial to the students. We have been using it for two years and will continue to use it for semesters to come."

"The text book provides a comprehensive selection of options for a variety of pedagogical approaches to teaching writing. There isn't a better pound of paper you can place in a writing student's hand other than blank sheets for original work."

About the Author
Sandra Scarry is the former Academic Coordinator of the COPE program (College Opportunity to Prepare for Employment) at The City University of New York. She came to that position after many years of classroom teaching in English and ESOL. She has published numerous textbooks in the areas of grammar and writing.

John Scarry holds a Ph.D. from New York University and was the senior professor in the English Department of Hostos Community College, The City University of New York. He has been publishing writing textbooks for thirty-five years and his scholarly articles have appeared in many journals here and abroad.

Most helpful customer reviews

7 of 7 people found the following review helpful.
English Lessons at it best
By N. Butcher
Anyone interested in improving their english language buy this book it covers everything. You can also assist your kids with their english homework. Excellent book to have in your book collection

4 of 4 people found the following review helpful.
A Must Have for Your Performance
By Daniel L. Garcia
After being away from formal education for more than 40+ years and getting into the most basic of english classes at our local community college, we were instructed to buy this book. And after 2 semesters of using this book, I agree---It is one of the best in all aspects of learning or re-learning english. My writing skills were very poor and puncuation was a mess. If your teacher or instructor says buy it. Run and get it before they run out, you can't go wrong. Worth every penny you spend on it.

3 of 3 people found the following review helpful.
Great
By L. Esken
I use this book for activities in instructing my ESL students for the writing workshop. I find the chapters wonderful in grammar and writing explanations such as topic sentence, thesis statement, and in activities for going from paragraphs to essays, to name only a few of the many pluses in this book.

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[Q534.Ebook] PDF Download Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, by Paul Farris, Neil Bendle, Phillip E. Pfeifer, David J. Reibs

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Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains:

• Important new coverage of intangible assets
• A rigorous and practical discussion of quantifying the value of information
• More detail on measuring brand equity
• A complete separate chapter on web, SEM, mobile, and "digital" metrics
• Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics
• An up-to-date survey of free metrics available from Google and elsewhere
• Expanded coverage of methodologies for quantifying marketing ROI

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more.

�

For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make.

�

Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.

• Sales Rank: #247318 in eBooks
• Published on: 2015-08-21
• Released on: 2015-08-21
• Format: Kindle eBook

Review

"In its first two editions, I’ve found it to be the most comprehensive and authoritative guide to defining, constructing, and using the metrics every marketer needs today. It’s a book I keep handy on my shelf and refer to frequently.
As marketing continues to rapidly evolve, Marketing Metrics continues to stay at the cutting edge. This third edition updates and adds more detail on a number of the key metrics, including brand metrics and ROI. Given the increasing importance of online and social metrics, this new edition now dedicates a chapter to them separate from traditional advertising metrics. Herein you will also find a section about the metrics for the emerging area of neuro-marketing."
–Jim Lecinski, Vice President, Americas Customer Solutions, Google

"Marketers know that they must use metrics.� The key--which this book addresses superbly--is which metrics to use and how to use them."�
–Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation.

Updated version of Strategy + Business “2006 Best Books in Marketing award winner”�

About the Author

Neil T. Bendle is an Assistant Professor of Marketing at the Ivey Business School, Western University, Canada. He holds a PhD from the Carlson School of Management, University of Minnesota, and an MBA from Darden. He has been published in journals such as Marketing Science and the Journal of Consumer Research. He has nearly a decade’s experience in marketing management, consulting, business systems improvement, and financial management. He was responsible for measuring the success of marketing campaigns for the British Labour Party.

�

Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980. Previously he was on the faculty of the Harvard Business School and worked in marketing management for Unilever. Professor Farris’s research has produced award-winning articles on retail power, the measurement of advertising effects, and marketing budgeting. He has published many articles in journals such as the Harvard Business Review, Journal of Marketing, Journal of Advertising Research, and Marketing Science. He is currently developing improved techniques for integrating marketing and financial metrics and is coauthor of several books, including The Profit Impact of Marketing Strategy Project: Retrospect and Prospects. Farris’s consulting clients have ranged from Apple and IBM to Procter & Gamble and Unilever. He has also served on boards of manufacturers and retailers and as an academic trustee of the Marketing Science Institute.

�

Phillip E. Pfeifer, Richard S. Reynolds Professor of Business Administration at The Darden Graduate Business School, currently specializes in direct/interactive marketing. He has published a popular MBA textbook and more than 35 refereed articles in journals such as the Journal of Interactive Marketing, Journal of Database Marketing, Decision Sciences, and the Journal of Forecasting. In addition to academic articles and a textbook, Mr. Pfeifer is a prolific case writer, having been recognized in 2004 as the Darden School’s faculty leader in terms of external case sales, and in 2008 with a Wachovia Award for Distinguished Case Writer. His teaching has won student awards and has been recognized in Business Week’s Guide to the Best Business Schools. Recent consulting clients include Circuit City, Procter & Gamble, and CarMax.

�

Dr. David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School, University of Pennsylvania. Dave has been on the Wharton Faculty for more than two decades. He was the Vice Dean of the Wharton School, and Director of the Wharton Graduate Division. In 1999-2001, Dave took a leave of absence from academia to serve as the Executive Director of the Marketing Science Institute. He previously taught at Harvard, and was a Visiting Professor at Stanford, INSEAD, and ISB (in India). Dave was the Chairman of the American Marketing Association. He has a radio show, Measured Thoughts with Dave Reibstein, on SiriusXM Radio.

�

Most helpful customer reviews

3 of 3 people found the following review helpful.
This book is incredible for any start-up company. It's ...
By Amazon Customer
This book is incredible for any start-up company. It's very comprehensive and will have your marketing team focused immediately on how to measure the marketing initiatives for your organization. Success resides not only in the collection of data but in the interpretation and decision making fueled by accurate and appropriate deployment of metrics as it pertains to the industry, customer demographics, goals/milestones, and desired outcomes. The only way to beat competitors and push your product/service to the top is to understand the market. The only way to understand the market is to fully comprehend what your data are telling you or not telling you for that matter. This book provides the necessary insights and guidance to properly manage data for the success of a brand. Looking for total global domination in your industry? Start here.

2 of 2 people found the following review helpful.
Great book, even better desk reference!
By Anand N.
In today's data and measurement rich marketing environment, this book is an absolute must-have for marketers at all levels. It is the most comprehensive single source of information on all the important things a smart marketer would want to track, with helpful tips about how to use them. It is encyclopedic in coverage, yet it is so much more fun to read than an encyclopedia. You can leaf through the whole book and learn a ton, and then you find yourself (at least I do!) going back again and again to refer to specific metrics. Its a must-read book, but its even more valuable as a desk-reference. I have one copy at school and another in my home office. And I've given up on trying to return it to the book shelf -- I use it so often that it sits within easy reach on my table most of the time. And, I'm really delighted to see how much new stuff the authors have added in this newest edition -- on topics from online and mobile to neuroscience.

Kusum Ailawadi

2 of 2 people found the following review helpful.
The One Resource Every CMO / Marketer Needs
By Maddie W.
As a former CMO, I bought the 1st edition of this book back in the early 2000's. It was the first book (and continues to be the best book) to combine all related marketing metrics in one resource. I now have all three editions (two in my home office and one at work). These books provide comprehensive information on a host of metrics that enable you to train your team about how to speak "finance-language" to the CFO/finance department. It is a reference book that essentially lists all marketing related terms, their definitions, and their calculations. On top of it, the more recent editions have some great survey data that provide insight on which marketing metrics marketers find the most valuable. I have been able to use this data to explain to non-marketers why some measures are more valid than others. In sum, I highly recommend these books as primary reference material for marketers and anybody working with marketers (e.g., finance, accounting, etc.).

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[B955.Ebook] Get Free Ebook The Unexpected Bride (Love Inspired Historical), by Debra Ullrick

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After the disaster of his first marriage, Haydon Bowen has no intention of marrying again. Unfortunately, his brother has some intentions of his own, and plans to see to it that Haydon finds happiness once more. So he answers a "groom wanted" advertisement—in Haydon's name—and sends Haydon to meet his new bride at the stagecoach stop!

For beautiful, cultured Rainelle Devonwood, any dangers she may face in the Idaho Territories are preferable to staying with her abusive brother. So even when Rainee learns she's a mistakenly ordered bride, she won't let Haydon drive her away. She's up to the challenge of life on the difficult, demanding frontier…and the greater challenge of opening Haydon's heart again.

• Sales Rank: #475512 in eBooks
• Published on: 2011-05-01
• Released on: 2011-05-01
• Format: Kindle eBook

Most helpful customer reviews

5 of 5 people found the following review helpful.
Beautiful & Tender Love Story!!
By Debra Collins
Debra Ullrick has done it again! I loved her first book "The Bride Who Wore Coveralls" and I absolutely loved this book, too!!
I was swept away in this wonderful love story from the first paragraph until the very last line. Debra's storytelling ablility is phenomenal. Each scene was described in such detail, I felt like I was actually in Paradise Haven, in the Idaho Territory. The story never slowed it's pace, it continued to build with each turn of the page.
Rainee Devonwood placed a "groom wanted" advertistment in hopes of escaping a terrible and life threatening fate. As soon as she receives a response from her future husband, Rainee flees for her life into unfamiliar territory.
Haydon Bowen's brother, Jessie, answers the ad in Haydon's name without Haydon's knowledge, until Jesse sends him to meet his future bride at the stagecoach stop. After the disaster of his first marriage, Haydon has NO intentions of marrying ever again. But Rainee quickly falls in love with Haydon and refuses to let him drive her away.
This book is a "must read" If I could give this book more than 5 stars, I most certainly would. I'm looking forward to reading Debra's next book.

5 of 5 people found the following review helpful.
Wonderful Romantic Novel
By Mamapajama4
I couldn't put this novel down. The breath taking cover caught my eye right away but the story engulfed my heart and made me want to cheer this couple on and finish the book to find out what happens. I loved that Rainee felt like a real gal, not just some stuck up snobby woman but a woman you found yourself rooting for. The Unexpected Bride is a great historical romance. I hope there is a series in the works so we can follow this couple and the family further.

Melinda Todd author of How I Forgave My Molester

5 of 5 people found the following review helpful.
The Unexpected Bride
By Reader
This mail-order bride story is a delightful read. Mrs. Ullrick created a story cocked full of emotions. The Unexpected Bride is a sweet romance full of action and adventure and a happily-ever-after ending. Did I mention, I laughed outloud? I did and think that you will too.

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